Mobile Applications: A New Key To Engagement
Customer Situation
A top tier tool manufactuer company, merged in 2010, boasting tools that neighbors would envy. They have a bustling tool shed of products ranging from plumbing to cleaning items in every mass distribution center and mom & pop store around the world. Beyond these well-known brands, the company has been busy diversifying into other areas, such as security and health care. The company made 2 strategic moves in 2011. They first sealed the deal with a provider of hardware, software, and services that gives hospitals and large companies access to mobile data. In the last quarter of 2011, they acquired an electronic security and monitoring company for over a billion dollars, building our clients Security Solutions franchise as #2 stateside and #1 in Europe.
Customer Challenge:
The merger of the two industry powerhouses was great in 2010 but prior years did not prove to be so kind to either of the companies. Both had experienced significant losses due to the catastrophic conditions in the US from 2007-2009. One of the companies opted to slash their global workforce by 10% and the other was able to offset losses with a revenue rise in European sales. So as the new company healed old wounds and came together as one, new strategy conversations emerged.
How does a newly merged powerhouse develop a new key of engagement to the retail and commercial end user?
w3r Solution:
One creative approach our client decided upon was to look at ways to strengthen their security solutions to their end user. What if a tool was developed that would interface with their lock systems on a remote level: A Mobile Application. Our client decided to reach out to an organization that had been utilized in prior projects that could ensure quick turn-around and a strong leadership team. W3r Consulting was tapped by the CIO for this initiative.
w3r immediately took charge and compiled a 5 member core team including an application developer and project manager and began coordinating development between all involved parties. W3r understood that technological advancements are fueling growth in the security system services industry, particularly in more established markets. There is a growing demand in the security market for integration. Equipment and systems can be interconnected, increasing the exchange of data, communications, and overall security. Mobile device control is vital to being able to deliver this type of intricate system exchange.
Result:
Imagine being able to be in anywhere in the world and know when a security breach is occurring in your business or home. You know exactly which point of entry was compromised and then the ability to immediately reprogram all other security points before any further damage is done. What would be the total cost savings in this event: Priceless. w3r was able to create, construct and deliver a working demo iPhone application within 2 months that would keep homes, businesses, and data safe while providing access at all times. One Key to Engagement.
Conclusion:
The newly formed hardware and security company now has a demo that currently allows key stakeholders to envision and engage in the foremost trend and area of growth in their industry. The success of the mobile app secured second round founding for phase II application testing and continues to spark conversations around new product development.
w3r Consulting | Powering Technology | Empowering People
If you any questions about how w3r Consulting can help spark mobile application inititatives for your organization please feel free to contact us @248-258-1002. We look forward to having conversations with you soon.
Sustaning Tradition Through BI Modernization
Customer Situation:
A half billion dollar market research firm is known globally for its depth and breadth of information with databases covering every vehicle registered in the US and Canada. With such powerful demographics and consumer credit information it’s insight into the automotive customer may be considered unparalled. Beginning in the 1990’s they exploded in its segment diversifying its portfolio of products and services through acquisitions and strategic partners with other tried and true brands such as Hallmark, Experian and Carfax.
Customer Challenge:
One of the consumer marketing firms biggest value propositions to their clients is applying rich analytics to their marketing problems. If the companies clients can’t understand who their customers are, why they are buying and what their total lifetime value equals they may quickly become obsolete. However, the more real-time data the firm can provide and the more accurate and timely that data is, the greater their clients position. While taking a good hard look at improving its own processes of collecting and interperting information in this digital age the industry leader would they realized that they must upgrade their own systems in order to retain top tier market position. W3r Consulting stepped in and provided an analysis of the companies growing concerns of:
1. Modernizing & Document ETL process
2. Increase Data Quality via Automation
3. Reducing Costs by eliminating manual intervention and support costs
w3r Solution:
w3r determined the elements of:
1. Architecture Design
2. Development and support
3. Flex resourcing
Would be the ideal steps to streamline the best desired results for the company.
Result:
The project not only met all objectives but delivered specific results with:
1. Improved Quality – customer reduced the need for manual intervention through file and valisation/quality checks.
2. Reduced cost with a 30% reduction of the operations staff due to the inproved system documentation, automation and standardization of ETL processes.
3. Improved Data throughout with real-time processing of data and improved data flow.
Conclusion:
The consumer marketing firms performance tuning needs were completely satisfied and the project was completed on schedule, on budget and with high quality standards. The newly updated processes are consistently meeting performance goals and is performing workload management and system performance effectively.
w3r Consulting | Powering Technology | Empowering People
If you any questions about how w3r Consulting can help spark mobile application inititatives for your organization please feel free to contact us @248-258-1002. We look forward to having conversations with you soon.
